According to the latest data from Zhongzhi Research Institute, from January to November 2023, the total sales volume of the top 100 real estate companies (ranked by comprehensive sales revenue, the same below) was 5737.9 billion yuan, a year-on-year decrease of 14.7%, an increase of 1.6 percentage points compared to the previous month. Among them, the top 100 real estate companies saw a year-on-year decrease of 29.2% in monthly sales in November, with a month on month decrease of 0.6%.

Liu Shui, Director of Enterprise Research at Zhongzhi Research Institute, told Securities Daily that overall, market sentiment in many regions weakened in November.

Specifically, in the first 11 months, sales of real estate companies from all camps have decreased. Among them, the average sales revenue of the top 10 real estate companies was 252.37 billion yuan, a year-on-year decrease of 9.3%; The average sales revenue of real estate companies from the top 11 to the top 30 was 77.92 billion yuan, a year-on-year decrease of 14.6%; The average sales revenue of the top 31 to top 50 real estate companies was 37.95 billion yuan, a year-on-year decrease of 17.7%; The average sales revenue of TOP51-TOP100 real estate companies was 17.94 billion yuan, a year-on-year decrease of 25.1%.

In addition, there are 16 real estate companies with sales exceeding 100 billion yuan, a decrease of 3 compared to the same period last year; There are 108 real estate companies with sales exceeding 10 billion yuan, a decrease of 10 compared to the same period last year. Among them, Poly Development's sales ranked first, reaching 399.5 billion yuan.

From the perspective of added value, the top 10 real estate companies have become the leading players, indicating that their future leadership may be more concentrated. According to data from Zhongzhi Research Institute, the top 10 real estate companies added a total value of 1344.2 billion yuan in the first 11 months of this year, accounting for 41.7% of the top 100 real estate companies; Among them, CNOOC Real Estate's newly added value of goods in the past 11 months reached 229.2 billion yuan, ranking first on the list; Poly Development and China Resources Land followed closely behind, with new value added of RMB 186.4 billion and RMB 183.4 billion in the first 11 months, respectively.

The scale of land acquisition also shows a similar trend. According to data from Zhongzhi Research Institute, in the first 11 months of this year, the total land acquisition amount of the top 100 enterprises was 1085.5 billion yuan, with a year-on-year decrease of 6.6% in land acquisition scale, a decrease of 3.4 percentage points compared to the previous month, narrowing for two consecutive months. Among them, the total land acquisition amount of the top 10 real estate companies from January to November 2023 was 525.1 billion yuan, accounting for 48.3% of the top 100 real estate companies.

Yan Yuejin, Research Director of E-house Research Institute, told Securities Daily that overall, the top real estate companies are operating well and have high market recognition, so their sales data is also quite impressive.

In Yan Yuejin's view, as we enter December, various types of real estate companies should fully utilize the window period of year-end revenue collection and actively focus on sales. Top real estate companies can strive to advance towards a sales scale of 400 billion yuan and actively do a good job in annual sales.

Liu Shui believes that the high number of second-hand housing listings in the short term has led to a continuation of the downward trend in second-hand housing prices. Some homebuyers have turned to the second-hand housing market, and the adjustment pressure on the new housing market may still be significant. In December, real estate companies entered the final sprint stage of performance, and it is expected that some cities may increase their supply side, driving new housing transactions to maintain a certain scale. However, the market activity in most cities may still be insufficient.